portfolio and examples of work
straack
Gear: Dialed In.
Straack comes from the military term STRAC (Strategic Army Corps) activated in the 1960’s. It is used to describe a well-organized, well-turned-out soldier, often characterized as "squared away" with a polished appearance and a reputation for good performance. It has also been used as a backronym for Skilled Tough Ready Around the Clock.
This spelling uses AA to refer to top-notch and stand out against other companies using the term.
A tactical knife company celebrating a hyper-niche element of the Special Forces community, centering on the Billy Waugh DEMO knife. Services provided:
brand package
Shopify/eComm website
graphic design for social and Tee designs
social media and influencer management
product photography and video
trade show support
content strategy
"Surf Vietnam" Tee graphic
Logo lettering
product photography
product photography
product photography
IG post
Social post
Business card/header
Social post
product photography
product photography